Online Marketing

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Online marketing can deliver benefits such as:

  • Growth in potential
  • Reduced expenses
  • Elegant communications
  • Better control
  • Improved customer service
  • Competitive advantage

Online Marketing Tools

There are a number of tools that can be used to build and maintain a robust online marketing program:

  • Email Marketing
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Display Advertising
  • Search Engine Marketing (SEM)
  • Events & Webinars
  • A/B Testing&¬†Website Optimization
  • Content Marketing
  • Video Marketing
  • Marketing Analytics
  • Marketing Automation
  • Customer Relationship Management (CRM)
  • Content Management System (CMS)

 

Online Marketing Platforms:

  • Facebook
  • LinkedIn
  • Google ads
  • Instagram
Andrew KaramOnline Marketing