About IMC

IMC provides world-class consultancy through its three business services. Marketing Solutions which guide clients to drive their markets through marketing strategy and planning, ongoing marketing support and strategic brand management. Research solutions support clients by handling marketing research and market studies to identify business opportunities, prepare for business expansion and examine and solve business problems. Strategic Business Planning helps organizations shape the business operations and determine their capacity to realize their maximum potentials and visions.

Mission

Our mission is to help business organizations and individuals achieve their objectives, attract and retain talents, leverage their core competencies, develop sustainable competitive advantages, and contribute to their market economies.

IMC has the pride to serve clients in different industries and various business fields throughout successful partnerships.

Vision

Our vision is to be the prime, respected source of business expertise for organizations in the MENA region seeking to realize the full potential of their resources and markets. IMC is founded on four core values with no room for compromise. The first is our integrity which is reflected in every promise we make and keep. The second is our respect for ourselves and for others, in work and beyond. The third is our expertise built over years of knowledge acquisition, application, and practice. The fourth is our commitment to delivering significant values that our clients appreciate and admire.

Services

Marketing Solutions

Companies deliver their products or render their services in exchange for monetary payment from their customers. Marketing, in our vision, is creating as many opportunities as possible for these profitable exchanges to happen, and to be repeated again and again. Marketing requires research to understand the market and its needs, priorities, and behaviors. It requires a strategic approach and proper planning for market entry and penetration.
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Research Solutions

Marketing research is now more Important than ever before. The marketing research process begins with identifying the problem. Before beginning any research project. It is very important to properly define the problems and clearly distinguish the problem from observable symptoms of the Problem. Marketing research is conducted to gather information to solve the problem.
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Strategic Business Planning

Strategic business planning begins with a strategic audit in which we review the strategic orientation, the core competencies, the competitive advantages, and the value chain of the organization. Our audit then scans the external environment for opportunities and threats facing the business’s ambitions. We draw our findings into strategic imperatives that will shape the business operations and determine its capacity to realize its stakeholders’ visions.
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Branding

Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. It is absolutely critical to a business because of the overall impact it makes on your company. It can change how people perceive your brand, it can drive new business and increase brand awareness
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Online Marketing

Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
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Clients

AL-MASRIA UNIVERSAL AIRLINES

Founded in 2007 as an Egyptian Air Carrier, Al-Masria Universal Airlines has an authorized capital of USD$100million

CIS

CITY INTERNATIONAL SCHOOLS was founded in 2002. American City College is a private, independent, college preparatory school offering an American educational program for students in early childhood through grade twelve.

JA SQUARE

Is an IT Telecom European firm, is one of the industry leaders in accessibility innovation and in building products & services. Being founded in France since 1979, Ja-Square is headquartered in Lille with currently 16 branches worldwide between United States, Europe, Australia, Middle East and Africa.

FASHION FUNDS

FASHION FUNDS is a local online fashion retailer with a charitable aspect. A portion of proceeds from events held go to a previously designated local charity.

RICH MIX

Rich Mix for touristic necessities and food industries is a joint stock private sector company established in 1999. Rich Mix is specialized in manufacturing disposable items and table servings (Sachets & Portions) for airlines, hotels, resorts and restaurants.

ARCO

ARCO DEVELOPMENTS is one of the largest development companies and fast becoming of the region’s top players. Since it’s founding in 2005, it’s total invest in Egypt has expanded to over EGP20 billion.

iBurger

iBurger is an Egyptian chain of hamburger fast food restaurants. Headquartered in the Fifth Settlement area in Cairo. It was founded in 2018, serving the most delicious burgers with the most advanced technology services.

Pottery Cafe

Founded in 2002, Pottery Cafe has expanded with 17 locations across Egypt. The restaurant has a branch in almost every district in the city.

Pencil Designs

Pencil Designs is a digitally-focused branding and UX agency based in Cairo, Egypt. Pencil Designs craft beautiful, unique & exciting brand experiences helping businesses express ideas, state positioning, design products, and go-live. Pencil Designs is offering several digital services including Logo Design, Corporate Brand Identity, Mobile App Design, Mobile App Development, Brochure Design, Web Design, E-Commerce, Social Media Activation, Character Design, Web Development, UI, and UX.

Natpack

National Company for Packaging Industries was established in 1997, Our 1st Production was in 1999. NATPACK is the market leader in Cosmetics, Pharmaceutical and Food & Beverage; we serve our customers through honoring and abiding to the agreed upon terms of contract, and continuously invest in our human resources (500 employees) by providing them with opportunities for training and learning. NATPACK is a full service plastic molder ;providing complete manufacturing solutions from concept to finished product.

Membership

Training Center

Communication Skills

How to convey information to another effectively and efficiently? Communication Skills training is presented to individuals aiming to acquire an overview regarding why they find it easier to communicate with some people more than others and what is the optimal communication strategies that enhance their understanding and verbal communication with others.

Negotiation Skills

Negotiation is a method by which people settle differences. It is a process by which compromise, or agreement is reached while avoiding argument and dispute. In any disagreement, individuals understandably aim to achieve the best possible outcome for their position (or perhaps an organization they represent). However, the principles of fairness, seeking mutual benefit and maintaining a relationship are the keys to a successful outcome.

Team Building

This course is not about working alone, it is about knowing how to harness and develop the potential of others to work together better and faster. Also, this course provides participants with the tools that can be used to build team for higher efficiency in the workplace.

Creative Problem Solving & Decision Making

Why does some people find it easy to solve tough problems with simple solutions, while others find this feat nearly impossible? You’ve no doubt looked at solutions to problems and said, “I should have thought of that” but you didn’t. The answer is not just creativity, although that certainly helps. Rather, the power to find these creative solutions lies in our ability to search for and find facts that relate to the situation, and put them together in ways that work. As an individual, your facts and knowledge can only go so far. By tapping into the knowledge of others (staff, colleagues, family, or friends), you can expand the range of solutions available to you. If you are tired of applying dead-end solutions to recurring problems in your company, this workshop should help you reconstruct your efforts and learn new ways to approach problem solving, and develop practical ways to solve some of your most pressing problems and reach win-win decisions.

Time and Stress Management

Personal time management is not about making more time – that’s impossible. Rather, it is about making the best use of the time. By doing this you choose time management over stress management. This interactive course purpose is to get you to know how to ultimately use your time and plan your business and personal life properly. Moreover, it will help you to identify your different stressors, to differentiate between stress and distress, and besides you’ll learn some important lessons to better use your time and tips to reduce your stress levels.

Events

AmCham Employment Fair, July 2018

Ain Shams University 17th Employment Fair, April 2019

Team

Serag El-Din Yassin CEO

We currently live in an exciting period of rapid changes and major challenges. And in order to compete successfully, companies and firms must continue providing better marketers and business professionals. For the marketing policies that were regarded as efficient a few years ago, might not be sufficient in today’s dynamic markets. A company must continuously differentiate its brands, pursue an effective marketing strategy and make use of its top nudge marketing experts. To prepare marketers for successful careers and for the 21st century challenges and obstacles that they will face as employees and managers, they should not only be familiar with the principles of marketing, but they must also be able to develop and implement these effective marketing strategies. Helping to provide marketers with the necessary knowledge and skills they will need to make use of international marketing opportunities which is regarded as the driving force behind all these recent marketing developments and rapid changes. Tomorrow’s marketers and leaders are today’s students and young managers who have learned to actively anticipate and predict changes in a changing global environments and think in an methodological, analytical and a critical manner. And hence, throughout benefiting from IMC services, our clients will learn to make a significant contribution in developing this mindset and to prepare themselves as marketers for the challenges ahead, by engaging and learning more about marketing management and by encouraging one’s self through different marketing cases and practical examples in order to implement sound marketing decisions.